Search is a growing industry, and it seems that every day there is a new search engine optimization company in the game. However, the skills of many of these search engine optimization companies are questionable. Staying on top of the knowledge curve can be daunting, and getting up to speed more daunting still. Moreover, there are a huge variety of tactics, "safe" and "unsafe" practices (in terms of the risk of penalization), and other important business considerations that you should think about before deciding on any particular search engine optimization company.The following is a list of questions to help you to determine if the company you are considering is deserving of your trust. In this article, we'll focus on the tactics that search engine optimization companies might use that could put your website at risk of penalization or removal from the major search engines.
There are many of reasons online marketing is very different in strategy and execution when compared to traditional marketing, but there are some things that remains the same. Expert SEOs can often spot ‘client asset’s or ‘useful inventory’ but that process can be optimized by simply asking the client the right questions.
1. What is the importance of the keywords in SEO?
Ans.
First thing is what do you call as keywords is must to clarify.
• You can call as keyword which is to be included under website header in Title, Meta name description, Meta name keywords.
• You can call as keyword which is included in your body copy.
• You can call as keyword which is inserted while submitting your website to directories.
The keyword is important and effective, if it is included in title tag and body copy of the website. In body copy you can not stuff keywords but can be used in different phrases. For example, if you want to sell dyes, you can use these keywords in body text like dyes, textile dyes, eco friendly dyes, VAT dyes, acid dyes etc. Your keyword density and proximity of keyword is very important.
2. Do you show search engines anything that a visitor does not see??
Ans.
There is a common tactic that certain search engine optimization companies use called "cloaking." In simple terms, these companies use technology that enables your website to recognize when a visitor to your site is a spider and to then feed that spider specialized content designed to rank highly in search engines. This tactic violates the Terms of Service (TOS) of every major search engine. Sites that are caught cloaking are routinely removed from engines. Therefore, depending on your tolerance for risk, you may want to find a search engine optimization company that does not employ this tactic.
3. Can you explain me what SEM stands for?
Ans.
SEM means Search Engine Marketing. SEM is used to promote your website by submitting it in various search engine and open directory. SEM refers to using paid listings, paid inclusion and PPC (Pay Per Click) to promote websites using search engines.You can visit our Search Engine Marketing page to get detail information about it.
4. What about link building?
Ans.This process is extremely important to raise rankings with Google, who gets about 65% of all search business, and somewhat important to Yahoo and MSN, the next two most popular search engines.
Make certain your potential SEO firm engages in sufficient link building efforts. This is done by creating links to your site in a number of ways: blogging and social site are just the beginning. A good SEO will write articles and post those articles to sites such as ezineArticles.com or Helium.com. This creates a link back to your site. These articles can then be posted other locations, such as blogs. If the system works well for you, someone else will find the article and post it to their site or blog, giving you an unsolicited link back to your site.
The problem is this method takes a long time (sometimes 2 to 3 months) for real results to be seen. The solution is to purchase links. Care should be taken to link to only reputable sites and not to link farms which sell links simply to make money for themselves. The more inbound links your site has, the better your rankings will be.
Ask your potential search engine optimization company the following:
1. Give me a description of your general SEO experience.
2. What is Phrase Based Indexing and Retrieval and what roles does it play?
3. What is the difference between SEO and SEM?
4. What kind of strategies do you normally implement for backlinks?
5. What role does social media play in an SEO strategy?
6. What things wouldn't you to do increase rankings because the risk of penalty is too high?
7. What's the difference bewtween PageRank and ToolBar PageRank?
8. Why might you want to use nofollow on an internal link?
9. Can you write HTML code by hand?
10. Could you briefly explain the PageRank algorithm?
11. How you created any SEO tools either from scratch or pieced together from others?
12. What do you think of PageRank?
13. What do you think of using XML sitemaps?
14. What was the client’s ROI?
15. I want to get good position of my website in Google, yahoo and msn, I have heard about website optimization, but I don’t know exactly what search engine optimization is?
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